Grasslands' wealth unlocked by push for high-quality products (3)

A villager picks goji berries in Jinghe county on Sept 11. ZHAO YIMENG/CHINA DAILY

Tourism riding high

While cattle farms and cotton fields showcase how modern agriculture and specialty industries are strengthening the region's economic basis, Xinjiang's rural vitalization is also being fueled by cultural and tourism development thanks to its rich natural resources and ethnic groups.

From the shores of Sayram Lake, where herders on horseback now welcome visitors, to literary landmarks in Yining city that draw readers and students, tourism has become a new driver of income and cultural exchange.

For Aydabek, a Kazakh herdsman born and raised on the grasslands near Sayram Lake, the booming tourism industry around the scenic spot has changed his life. He is now a member of a team offering tourists horse-riding experiences and a taste of the culture of the Kazak ethnic group.

"We Kazaks are a people on horseback. Each summer, from June to August, is the busiest time. On average, our team receives 300 to 400 visitors a day, and all 20 horses are kept busy," he said, adding that he no longer herds sheep. His income has grown by 30,000 to 40,000 yuan a year.