China pavilion draws attention at World Travel Market London 2025

A man tastes Chinese tea at the China pavilion of the World Travel Market (WTM) London 2025 in London, Britain, Nov. 4, 2025. The WTM London 2025 opened on Tuesday, with the China pavilion drawing attention for its abundant tourism resources and cultural appeal. (Xinhua/Li Ying)

People talk at the China pavilion of the World Travel Market (WTM) London 2025 in London, Britain, Nov. 4, 2025. The WTM London 2025 opened on Tuesday, with the China pavilion drawing attention for its abundant tourism resources and cultural appeal. (Xinhua/Li Ying)

A man poses for photos with staff members at the China pavilion of the World Travel Market (WTM) London 2025 in London, Britain, Nov. 4, 2025. The WTM London 2025 opened on Tuesday, with the China pavilion drawing attention for its abundant tourism resources and cultural appeal. (Xinhua/Li Ying)

People talk at the China pavilion of the World Travel Market (WTM) London 2025 in London, Britain, Nov. 4, 2025. The WTM London 2025 opened on Tuesday, with the China pavilion drawing attention for its abundant tourism resources and cultural appeal. (Xinhua/Li Ying)

A woman visits the China pavilion of the World Travel Market (WTM) London 2025 in London, Britain, Nov. 4, 2025. The WTM London 2025 opened on Tuesday, with the China pavilion drawing attention for its abundant tourism resources and cultural appeal. (Xinhua/Li Ying)

People taste Chinese tea at the China pavilion of the World Travel Market (WTM) London 2025 in London, Britain, Nov. 4, 2025. The WTM London 2025 opened on Tuesday, with the China pavilion drawing attention for its abundant tourism resources and cultural appeal. (Xinhua/Li Ying)

A woman experiences Chinese calligraphy at the China pavilion of the World Travel Market (WTM) London 2025 in London, Britain, Nov. 4, 2025. The WTM London 2025 opened on Tuesday, with the China pavilion drawing attention for its abundant tourism resources and cultural appeal. (Xinhua/Li Ying)

People talk at the China pavilion of the World Travel Market (WTM) London 2025 in London, Britain, Nov. 4, 2025. The WTM London 2025 opened on Tuesday, with the China pavilion drawing attention for its abundant tourism resources and cultural appeal. (Xinhua/Li Ying)

A woman visits the China pavilion of the World Travel Market (WTM) London 2025 in London, Britain, Nov. 4, 2025. The WTM London 2025 opened on Tuesday, with the China pavilion drawing attention for its abundant tourism resources and cultural appeal. (Xinhua/Li Ying)

A woman visits the China pavilion of the World Travel Market (WTM) London 2025 in London, Britain, Nov. 4, 2025. The WTM London 2025 opened on Tuesday, with the China pavilion drawing attention for its abundant tourism resources and cultural appeal. (Xinhua/Li Ying)

People visit the China pavilion of the World Travel Market (WTM) London 2025 in London, Britain, Nov. 4, 2025. The WTM London 2025 opened on Tuesday, with the China pavilion drawing attention for its abundant tourism resources and cultural appeal. (Xinhua/Li Ying)

This photo taken on Nov. 4, 2025 shows a view of "Chinese poems" at the China pavilion of the World Travel Market (WTM) London 2025 in London, Britain. The WTM London 2025 opened on Tuesday, with the China pavilion drawing attention for its abundant tourism resources and cultural appeal. (Xinhua/Li Ying)

People visit the China pavilion of the World Travel Market (WTM) London 2025 in London, Britain, Nov. 4, 2025. The WTM London 2025 opened on Tuesday, with the China pavilion drawing attention for its abundant tourism resources and cultural appeal. (Xinhua/Li Ying)

Wudang kung fu performance is staged at the China pavilion of the World Travel Market (WTM) London 2025 in London, Britain, Nov. 4, 2025. The WTM London 2025 opened on Tuesday, with the China pavilion drawing attention for its abundant tourism resources and cultural appeal. (Xinhua/Li Ying)