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The first China International Import Expo (#CIIE) debuts in Shanghai on Nov. 5. Aiming to bring worldwide high-quality products to Chinese consumers, the 6-day Expo has attracted more than 3,000 enterprises from over 130 countries and regions. With participation from some 450 domestic companies, Japan is the country which brings the largest number of commodities in this event, followed by about 300 enterprises from South Korea and 130-plus U.S. companies, according to Chinese website of Nikkei.

Covering the largest area of about 20,000 square meters, Japanese products is distributed in consumer electronics an home appliances area, smart and high-end equipment exhibition area, fashion area and other seven exhibition areas, according to Hong Kong media Wenweipo. 

These diverse products will show comprehensive Japanese life to Chinese consumers, including its proud manufacturing industries and cutting-edge technology, for example, Panasonic Cooperation plans to showcase its newly-developed in-vehicle devices for eco-cars, which targets to expand the market share in China. In addition, Japanese integrated trading companies, such as ITOCHU Corporation and Marubeni, will also display Japanese specialties in this Expo.

“Japanese headquarters has recognized the importance of CIIE at early stage, and decided to participate into this event without hesitation. They have also set up a special planning team to show the company’s support for this Expo,” said Yin Bingxin, the Chairman of Brother (China) Ltd., adding that they have scheduled participation for Expo next year as China has already become the most important development area overseas.

The intimate economic cooperation is believed to benefit from the China-Japan relations, according to news website Guancha.

Chinese and Japanese government jointly held China-Japan Third-Party Market Cooperation Forum during Japanese Prime Minister Shinzo Abe’s visit to China last month, which saw more than 1,500 guests from all walks of life.

Chinese Premier Li Keqiang attended the forum and delivered a speech, which pointed out that some 50 business agreements worth $18 billion had been signed between Chinese and Japanese local governments, companies and financial institutions during the forum. Li said this showed that China and Japan enjoyed huge potential and broad prospects on third-party market cooperation, which would become a pillar of bilateral cooperation.